Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences (FT Press Analytics) For more than a decade, Angel has helped leading global enterprises succeed at digital. Conventional digital metrics simplyaren’t up to the task. You’ll find valuable guidance on under. Now, Gary Angel shows how to reinvent digital measurement so it delivers allyou need to c
| Title | : | Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences (FT Press Analytics) |
| Author | : | |
| Rating | : | 4.89 (924 Votes) |
| Asin | : | 0134195086 |
| Format Type | : | Hardcover |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2015-12-19 |
| Genre | : |
THE DEFINITIVE GUIDE TO NEXTGENERATION DIGITAL MEASUREMENT: INDISPENSABLE INSIGHT FOR BUILDING HIGH-VALUE DIGITAL EXPERIENCES!
- Helps you capture the knowledge you need to deliver deep personalization at scale
- Reflects today’s latest insights into digital behavior and consumer psychology
- For every digital marketer, analyst, and executive who wants to improve performance
Editorial : About the Author
Gary Angel currently leads Ernest & Young’s (EY) Digital Analytics Practice. EY acquired Gary’s previous company, Semphonic, in 2013. As President and co-founder, Gary led Semphonic’s growth from a two-person consultancy to one of the leading digital analytics practices in the Unites States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary writes an influential blog (semphonics/semangel), has published numerous whitepapers on advanced digital analytics practice, and is a frequent speaker at industry events. Over the last two decades, he’s helped create and advance the state-of-the-art in digital measurement.
Not to recognize it is a danger, as is being too harsh or critical on ourselves for our mistakes, faults, and errors.
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